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Bike Jockstrap Large White/Grey Adult Supporter

£9.9£99Clearance
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The December 1920 issue of Outing magazine carried ads for the Mizpah Supporter No. 44 and the Sanito Suspensory from The Walter F. Ware Company of Philadelphia. Spalding’s 1896 Base Ball Guide carried ads for Spalding’s Improved Morton Supporter, six styles of Spalding Suspensory, and three styles of Old Point Comfort Suspensory. Boys' Life magazine carried ads for athletic supporters from 1928 until 1983, though interrupted by the Depression and WWII. Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections—they may also appear in recommendations and other places. In 1947 Life magazine ran a series of ads for "V-front" supporters, a brand endorsed by the NY Yankees. Similar ads also appeared in Boys' Life magazine.

A January 1945 ad depicts two men, the younger one in uniform, shaking hands. Text reads, “. . . So Thanks, Coach, for My Promotion” and continues, “And Bike Web, Coach, knows how you’re still carrying on with the leaders-to-be, youngsters who are coming up to take on their own responsibilities. And now, as in the past, we pledge Bike garments will supply the dependable, lasting support you rely on for your athletes. Bike will supply, as always, the best possible protective garments to help you in your work.” The Bike Web Company, Chicago.A 1901/02 Wright & Ditson catalog sold an early athletic cup, called a "lower abdomen protector." A design more like the cup we know was patented in the U.S. in 1907. A 1948 ad reads, “EXTRA Protection EXTRA Comfort EXTRA Value . . . Guaranteed to outlast and outlaunder 3 ordinary supporters. Write for free sample on your school letterhead.” John B. Flaherty Co., NY. In the 1950s and 1960s concern for physical fitness resulted in the mandatory use of athletic supporters by most boys in school P.E. classes. The 1922 and 1927 Hibbard, Spencer, Bartlett & Co. catalogs carried Athletic Supports and Suspensories. In 1947 Johnson & Johnson ran four ads for All-Elastic V-Front Supporters in Boys’ Life (March, April, June, July) with drawings of athletes.

The 1933 Spalding Athletic Goods catalog carried a line of Spalding Supporters, Bike Supporters, and two kinds of “Aluminum Supporter Cups.”

Kimmel, Michael; Milrod, Christine; Kennedy, Amanda (2014). Cultural Encyclopedia of the Penis. Rowman & Littlefield. p.97. ISBN 978-0-7591-2314-4. In 1926 James Philip “Foulproof” Taylor of Brooklyn, NY developed an aluminum cup for boxers. He advertised the Taylor Foulproof Cup by inviting men to hit him in the groin while wearing his product. He was invited by the NY State Athletic Commission to demonstrate his device in June of 1930. It became popular, but was imitated by others who reaped the profits. Taylor died around 1970. A 1940 Bike ad, “History of Sports, Basketball” reads, “Like basketball, athletic equipment has come a long way.” Bike Web Manufacturing Company, Chicago. A 1935 ad for the PAL Athletic Supporter was headlined “OLYMPIC STAR PAL SALES” and had 4 photos of athletes plus one photo of the supporter.

A recommendation service that carefully researches each product and consults with experts across many disciplines. In October 1933 the Bike Web Manufacturing Co. (Chicago and New York) ran an ad headlined “BIKE; made as clean and sanitary as a surgical dressing . . . BIKE – For More Than 60 Years The Coaches’ Favorite Supporter.”

A 1947 ad depicts a football player saying, “The Word’s Getting ‘Round – For Action OLYMPIC CHAMPION Is The Supporter.” There is a drawing of the Apex No. 1 (mesh pouch) and the Apex No. 2 (flannel pouch to hold a protective cup).

A 1940 Bike ad depicts 2 baseball players, and has text reading, “Insist on BIKE for correct lasting support.” Bike Web Manufacturing Company. During WWII the U.S. military contracted with Keystone, Foster Brothers, Martin Brothers, Kendall, and Joffee Co. to produce a "Supporter, Athletic" for the troops. In the 60’s when pornography laws were relaxed and overt nudity became legal to publish, physique magazines went out of vogue, and it wasn’t until the resurgence of gym culture in the 80’s and 90’s that bodybuilding and physique magazines regained their popularity. The 1927 Belknap Hardware & Manufacturing Company catalog carried Reach Supporters, Belknap’s Supporters, and Bike Supporters.A circa 1940 ad for the Pal Athletic Supporter in an Australian magazine stated: “Protect the Danger Zone – Even in Moderate Exercises wear a “Pal” Supporter. All Followers of Athletic Sport Should Be Guarded Against Strain.” A 1922 ad read, “Mizpah No. 44 Supporter: Gives you a feeling of real comfort and the assurance of perfect protection while exercising or playing games of any kind. All elastic. Perfect fit. Will not chafe. Perfect pouch. Patented opening in front. May be boiled to cleanse.” There is a drawing of the supporter. It was sold by The Walter F. Ware Co. of Philadelphia, PA for 75 cents. This ad appeared in the A&E documentary “Unmentionables: A Brief History.” (AllKink) A 1930 ad by the Bike Web Manufacturing Co. has a photo of the Bike “Strap” supporter at the top, by text reading, “Bike has GROWN UP with American sport.” Division of the Kendall Co. of Chicago. Sports Illustrated runs an article in 1989 on the 50th anniversary of the Cooperstown Baseball Museum, and includes an image of a metal cup, which it claims was “the first known protective cup,” worn by Claude Berry in 1915.

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